Attention economics

When market share is based on purchased attention…

which goes to the high bid…

and is a function of capital resources…

among several willing and able spenders…

it seems a circular exercise to measure unit economics.

WSJ – Food-Delivery Firms Put Mergers, IPOs on the Menu

A model can be used to backsolve any answer…

there may even be an app for it, or several…

vying for App Store placement.