The water-cooler survives

When the dust settles on the transitional phase of a new, large, fragmented content market with a multitude of options…

PWC – putting breaks on cord cutting revolution

… the result describes a 2/3 concentration & 1/3 fragmentation, not unlike the head & long tail of a power law distribution…

PWC – competitive dynamic

… where the familiar and the traditionally popular still win.

Despite the massive growth in choices, despite the break in scheduled consumption routines, despite the changing habits of seasonal binges…

… the water-cooler conversation survives, which is to say, community

… the fundamental value proposition of all entertainment.