The catalyst behind the catalyst

Before arriving at the question we all ask – what’s next? – the insightful research by Ben Evans offers interesting clues.

I’ve highlighted some with blue dotted lines and commentary in selected slides below, beginning with the title.

The platforms are the catalysts
The introduction of Apple’s iPhone
The introduction of 2nd generation Apple TV and iPad

It isn’t necessarily that Apple made the waves of the past decade on its own, but Apple was the catalyst that caused the catalysts to happen…

… even if its tech was invented elsewhere, or its popularization by Apple was symbolic.

The introduction of the Apple Watch and AirPods

For what comes next, we could look at Apple’s latest, and consider symbiotics.