Before arriving at the question we all ask – what’s next? – the insightful research by Ben Evans offers interesting clues.
I’ve highlighted some with blue dotted lines and commentary in selected slides below, beginning with the title.
It isn’t necessarily that Apple made the waves of the past decade on its own, but Apple was the catalyst that caused the catalysts to happen…
… even if its tech was invented elsewhere, or its popularization by Apple was symbolic.
For what comes next, we could look at Apple’s latest, and consider symbiotics.