Where others go

The big city, the big fashion, the big show, the crowded trade, you end up where the others are, on average.

And where they’re not, they’re not like you are also not. Because nobody’s there and so nobody will be, typically.

Being first may be an edge, but only if a big crowd follows. And even then it all depends on when, and why, and who, the margin of your edge, and so on etc…

It’s therefore natural and most efficient to not be a contrarian, to not be innovative, despite the fact that the big gains, the breakthroughs, are by those who are.

When options are countless, virtually unlimited, to go where others go, or not, that is the question.

Nobility is defined by the outcome.