Platform, protocol and distribution

Social networks are specialized.

There’s always spillage and crossover, but generally…

One doesn’t post about the Knicks to other fans on LinkedIn, or recruit on Twitter. One doesn’t share family photos where there isn’t any family.

In specialized network fields, where the message is most apt to reach desired audiences, concentrations emerge…

… the loudest, the most popular, that is, the most noticed…

… or, in the network graph, the most linked and the densest cluster, the most widely dispersed across clusters through ties…

… resulting in a skewed power law distribution, like this.

Centralization and decentralization, ultimately, are functions of the slope and area of this curve…

… the curve itself though is an inescapable phenomenon that is at best controlled.

The open protocol versus the closed platform mechanism won’t change this tendency of nature, it may however yield new varieties of form or substance, which are unpredictable.

BI